Our Story

With over 20 years experience in the beauty industry, and knowing consumer demands, we wanted to bring to market a tanning range that not only provided a seamless application and colour but could also nourish and hydrate the skin.

Our Products 

We have a wide range of products from mousses & lotions to bronzing and body makeups. Our ultra-smart hydration system ensures that while the tan dries in in 60 seconds, the light formulas are still working to hydrate the skin ensuring that the tan wears off evenly with none of the dreaded snakeskin effect.

The natural ingredients work with the skins melanin to provide a perfectly natural, golden tone every time which becomes water resistant and will last up to 7 days. We aim to provide the perfect luxury tanning experience every time. Our tans are filled with amazing ingredients, intelligently chosen to suit all skin types and ethnicities.

Who We Are

Linda co-founded Bellamianta self-tan in 2015, positioning it as a clean, luxury tan at an affordable price. Linda cut her teeth on the cosmetics concessions in Belfast , learning her craft and spying gaps in the market for revolutionary products. Bellamianta has a huge celeb following, from the cobbles of Coronation Street stars to the Hollywood Hills of LA and Villa in Love Island. It is now available in over 5,000 outlets nationwide including Brown Thomas and Boots and has just been launched in Boots UK.

Since 2015 Bellamianta has quickly become a cult favourite down to its super high quality and nutritious ingredients. The range is of course Vegan and Cruelty Free.

Not only is Linda an amazing entrepreneur but she is also a real family woman. She includes her nearest and dearest in every way that she can, values their opinions and loves being able to share her journey with them.