Lash Illusion Mascara Launch
Lash Illusion Mascara Launch
Bellamianta, the award-winning Irish beauty brand loved for its luxurious, vegan, and skin-loving formulas, is elevating your lash game with the launch of its Lash Illusion Mascara. Known for innovation and performance, Bellamianta is now bringing its signature beauty expertise to eye makeup, delivering a mascara that promises dramatic volume, sky-high lift, and 24-hour wear—without compromising lash health.
Powerful Results, Weightless Feel -Formulated with lash-loving ingredients like Vitamin E, Pro-Vitamin B5, and natural waxes, Lash Illusion not only adds intense volume but also strengthens, conditions, and protects your lashes. Whether you’re creating a soft daytime look or a bold evening glam, this lightweight, silicone-free formula delivers powerful performance with a barely-there feel.
Tubing Technology for Effortless Definition- Say goodbye to clumps and smudges. Lash Illusion uses advanced tubing technology to coat each lash in flexible, lengthening tubes—creating a lash extension effect that looks natural yet impactful. The tubes slide off easily with warm water, so removal is gentle and mess-free—no harsh rubbing or panda eyes, just clean, conditioned lashes.
Precision Wand for Maximum Lash Impact - The ultra-precise silicone brush is designed to define, lift, and separate every single lash, catching even the tiniest ones for a fanned-out, full-volume finish. Infused with micro-crystalline wax, the formula keeps lashes flexible and perfectly sculpted. Whether you want soft flutter or bold definition, Lash Illusion builds seamlessly for custom intensity.
Smudge-Proof, Waterproof & Long-Lasting- This long-wear mascara stays put through it all—rain, sweat, tears, and everything in between. Waterproof, smudge-proof, and flake-free, it provides all-day hold and definition without the need for touch-ups.
How to apply Lash Illusion Mascara
Bellamianta Lash Illusion Tubing Mascara isthe ultimate false lash effect mascara designed to deliver instant length, weightless volume, and 24 hour wear with its smudge proof and waterproof formula. Unlike traditional mascaras, tubing mascara wraps each lash in flexible, water resistant polymer tubes for long lasting, flake free wear that removes effortlessly with warm water. This high performance mascara is available in Black, Brown and Burgundy, offering versatile shades to suit every look. The curved silicone wand with 200 precise bristles lifts, curls, and extends each lash from root to tip for a fuller, eye opening effect. Infused with Vitamin E and B5, the nourishing and conditioning formula strengthens lashes while providing a clump free, ultra smooth application. The highly pigmented formula delivers intense black definition, while its moisturising, skin identical ingredients ensure long lasting, healthy, and voluminous lashes. Whether you prefer a natural or bold lash look, this mascara offers complete volume control for stunning, dramatic results every time.
Linda Stinson - CEO Bellamianta
“We wanted to create a mascara that truly does it all,” says Linda Stinson, Founder and CEO of Bellamianta. “Your lashes should look bold and beautiful, but they should also feel healthy and weightless. Lash Illusion is the perfect balance of performance and care—volume, lift, and definition without flaking, smudging, or heaviness.”