LASH ILLUSION MASCARA LAUNCH
Bellamianta, the award-winning Irish beauty brand loved for its luxurious, vegan, and skin-loving formulas, is elevating your lash game with the launch of its Lash Illusion Mascara. Known for innovation and performance, Bellamianta is now bringing its signature beauty expertise to eye makeup, delivering a mascara that promises dramatic volume, sky-high lift, and 24-hour wear—without compromising lash health.
Powerful Results, Weightless Feel - Formulated with lash-loving ingredients like Vitamin E, Pro-Vitamin B5, and natural waxes, Lash Illusion not only adds intense volume but also strengthens, conditions, and protects your lashes. Whether you’re creating a soft daytime look or a bold evening glam, this lightweight, silicone-free formula delivers powerful performance with a barely-there feel.
Tubing Technology for Effortless Definition- Say goodbye to clumps and smudges. Lash Illusion uses advanced tubing technology to coat each lash in flexible, lengthening tubes—creating a lash extension effect that looks natural yet impactful. The tubes slide off easily with warm water, so removal is gentle and mess-free—no harsh rubbing or panda eyes, just clean, conditioned lashes.
Precision Wand for Maximum Lash Impact - The ultra-precise silicone brush is designed to define, lift, and separate every single lash, catching even the tiniest ones for a fanned-out, full-volume finish. Infused with micro-crystalline wax, the formula keeps lashes flexible and perfectly sculpted. Whether you want soft flutter or bold definition, Lash Illusion builds seamlessly for custom intensity.
Smudge-Proof, Waterproof & Long-Lasting- This long-wear mascara stays put through it all—rain, sweat, tears, and everything in between. Waterproof, smudge-proof, and flake-free, it provides all-day hold and definition without the need for touch-ups.
Available in 3 Flattering Shades:
- Black – For timeless, dramatic definition
- Brown – For a soft, natural finish
- Chic Burgundy – For a trendy, eye-enhancing pop of colour
A Message from the Founder:
“We wanted to create a mascara that truly does it all,” says Linda Stinson, Founder and CEO of Bellamianta. “Your lashes should look bold and beautiful, but they should also feel healthy and weightless. Lash Illusion is the perfect balance of performance and care—volume, lift, and definition without flaking, smudging, or heaviness.” - Linda Stinson
Where to Buy:
Bellamianta Lash Illusion Mascara retails for £19.99 / €23.99 and is available now https://bellamianta.com/ and select retailers nationwide.
This section is inspired by insights from Local Women Magazine.